So not long ago I blogged about social media, and digital marketing campaigns. I told you guys, I’d be blogging about the challenges and the advantages of what this new (not so new) web 2.0 world had to offer. So with out further a due let me dive right in. As you might have read in the previous blog currently @blencorp we are working on our digital marketing campaign, one of our efforts include our Google Adwords campaign. As most of you know Adwords is an online ad management system run by Google, it allows you to create an ad, assign a dollar value to your ads and Google will post your ads on the Google Search Engine. The one thing we failed to create parallel to our Adword campaign was a custom landing page for each ad. Read the rest of this entry »

Back in 2007 I had the honor of working on a poster for Rish Productions based in Addis Ababa, Ethiopia. The client insisted the title of the movie Kal-Kidan to dominate the poster, so I decided to use a bolder English font and transform it to Amharic. Here is the process below the fold;-

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