This morning I attended the Social Media Club DC breakfast blogging event, an event hosted by SMCDC, it’s a great opportunity to network and learn about what’s happening locally in the digital world. In DC we have plenty of Social Media enthusiasts, today I sat next to a very well known blogger by the name of Amy from FreeInDC. We discussed the important factors of building a successful blog.

Here are some tips I picked up from the event and from surfing the web;

1. First you have to know what you’ll be blogging about, a successful blog usually has a focus, or a niche audience

2. Choose a platform that best suits your needs, blogs can be created easily on numerous websites, the options they offer have to best suit your needs Read the rest of this entry »

It’s not a day that goes by that you and I aren’t either on a social networking site, discovering a new social media tool or reading up on the latest SoMe trends. I wonder what we used to do before the Social Media revolution? Things seem like they’re not fast enough, efficient enough and there’s ALWAYS room for improvement.

In a day in age where we can’t afford to be disconnected, how do we prioritize what’s vital in our marketing campaigns? Well first of all, we @BLENCorp are dealing with this same challenge right now as we speak. We have set out to make 2010 the “digital age” for our marketing efforts. But make no mistake, we are not out to SPAM you or bombard you and only become apart of the noise. Read the rest of this entry »