So not long ago I blogged about social media, and digital marketing campaigns. I told you guys, I’d be blogging about the challenges and the advantages of what this new (not so new) web 2.0 world had to offer. So with out further a due let me dive right in. As you might have read in the previous blog currently @blencorp we are working on our digital marketing campaign, one of our efforts include our Google Adwords campaign. As most of you know Adwords is an online ad management system run by Google, it allows you to create an ad, assign a dollar value to your ads and Google will post your ads on the Google Search Engine. The one thing we failed to create parallel to our Adword campaign was a custom landing page for each ad. Read the rest of this entry »
By any estimate, 2009 had been a tough year for any business, especially small businesses. We at BLEN Corp saw our share of ups and downs as we go through the rough waters.
According to SBA, small business with “with fewer than 500 employees accounted for 64 percent (or 14.5 million) of the 22.5 million net new jobs (gains minus losses) between 1993 and the third quarter of 2008.”
That’s a real number.
However, as the economy turns around, we are hearing from the people who failed to see the first dip in first place arguing at Davos World Economic Forum about the next financial crisis. Watch this interesting video for instance:
It’s not a day that goes by that you and I aren’t either on a social networking site, discovering a new social media tool or reading up on the latest SoMe trends. I wonder what we used to do before the Social Media revolution? Things seem like they’re not fast enough, efficient enough and there’s ALWAYS room for improvement.
In a day in age where we can’t afford to be disconnected, how do we prioritize what’s vital in our marketing campaigns? Well first of all, we @BLENCorp are dealing with this same challenge right now as we speak. We have set out to make 2010 the “digital age” for our marketing efforts. But make no mistake, we are not out to SPAM you or bombard you and only become apart of the noise. Read the rest of this entry »
