Yesterday I was browsing the web for inspiration to find a generic poster font. I couldn’t find a specific set of guiding principles to help pick fonts for lets say concert poster. So I browsed through my fonts and I used a series of guidelines to choose one. Here is my list.

Must be Readable: The call to action is more important than how cool the font looks; if your font looks artsy but makes your message unreadable, don’t use it. This doesn’t mean you can’t use creative fonts; if it’s readable at larger sizes, use it.

Must be Balanced: Posters are typically 60-70% graphics and about 30% text. If your fonts are your graphics, balance their big sizes with smaller body text. Differentiate headlines from body text with size. That way, viewers will easily spot the most important information on the poster. Read the rest of this entry »

So not long ago I blogged about social media, and digital marketing campaigns. I told you guys, I’d be blogging about the challenges and the advantages of what this new (not so new) web 2.0 world had to offer. So with out further a due let me dive right in. As you might have read in the previous blog currently @blencorp we are working on our digital marketing campaign, one of our efforts include our Google Adwords campaign. As most of you know Adwords is an online ad management system run by Google, it allows you to create an ad, assign a dollar value to your ads and Google will post your ads on the Google Search Engine. The one thing we failed to create parallel to our Adword campaign was a custom landing page for each ad. Read the rest of this entry »

Back in 2007 I had the honor of working on a poster for Rish Productions based in Addis Ababa, Ethiopia. The client insisted the title of the movie Kal-Kidan to dominate the poster, so I decided to use a bolder English font and transform it to Amharic. Here is the process below the fold;-

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It’s not a day that goes by that you and I aren’t either on a social networking site, discovering a new social media tool or reading up on the latest SoMe trends. I wonder what we used to do before the Social Media revolution? Things seem like they’re not fast enough, efficient enough and there’s ALWAYS room for improvement.

In a day in age where we can’t afford to be disconnected, how do we prioritize what’s vital in our marketing campaigns?  Well first of all, we @BLENCorp are dealing with this same challenge right now as we speak. We have set out to make 2010 the “digital age”  for our marketing efforts. But make no mistake, we are not out to SPAM you or bombard you and only become apart of the noise. Read the rest of this entry »