This morning I attended the Social Media Club DC breakfast blogging event, an event hosted by SMCDC, it’s a great opportunity to network and learn about what’s happening locally in the digital world. In DC we have plenty of Social Media enthusiasts, today I sat next to a very well known blogger by the name of Amy from FreeInDC. We discussed the important factors of building a successful blog.

Here are some tips I picked up from the event and from surfing the web;

1. First you have to know what you’ll be blogging about, a successful blog usually has a focus, or a niche audience

2. Choose a platform that best suits your needs, blogs can be created easily on numerous websites, the options they offer have to best suit your needs Read the rest of this entry »

Social Media is not a fad

Social Media has become the buzz word of the 21st century. Everywhere you go, it’s there, whether it’s tweeting, twitpic-ing, facebooking, blogging, getting Linked In it’s there all the time… non-stop. Yet everyday I get in my inbox another white paper on why I should utilize social media tools. I wonder why are we still trying to convince the skeptics? How is it possible that there are businesses, organizations, and individuals who are, dare I say it, still afraid? To be perfectly honest, if you don’t want to do it, then don’t, but understand this, your competition they’re definitely tweeting and facebooking away, and listening to the very conversations youwant to be invited too. That’s exactly it though, we now live in a day and age, where we don’t need to wait for an invitation or a green light, we can go head on and discover what best fits us, while making friends and even potential clients. At the risk of sounding like I’m “pitching from the stage” give social media a try, after all it’s free. If you are seriously considering a social media campaign and would like to increase your visibility on the web, whether it’s for your individual, organizational, or business brand give us a shout, email us at hello@blencorp.com and we can talk about your options. Until next time check out the link above it’s a video on Social Media.

It’s not a day that goes by that you and I aren’t either on a social networking site, discovering a new social media tool or reading up on the latest SoMe trends. I wonder what we used to do before the Social Media revolution? Things seem like they’re not fast enough, efficient enough and there’s ALWAYS room for improvement.

In a day in age where we can’t afford to be disconnected, how do we prioritize what’s vital in our marketing campaigns? Well first of all, we @BLENCorp are dealing with this same challenge right now as we speak. We have set out to make 2010 the “digital age” for our marketing efforts. But make no mistake, we are not out to SPAM you or bombard you and only become apart of the noise. Read the rest of this entry »