Everything Social…Digital Campaigning

So not long ago I blogged about social media, and digital marketing campaigns. I told you guys, I’d be blogging about the challenges and the advantages of what this new (not so new) web 2.0 world had to offer. So with out further a due let me dive right in. As you might have read in the previous blog currently @blencorp we are working on our digital marketing campaign, one of our efforts include our Google Adwords campaign. As most of you know Adwords is an online ad management system run by Google, it allows you to create an ad, assign a dollar value to your ads and Google will post your ads on the Google Search Engine. The one thing we failed to create parallel to our Adword campaign was a custom landing page for each ad.

Now most adwords will send the visitor straight to the home page but research show that an adword is far more useful when paired up with a landing page and further more a systematic funnel. So today @blencorp in the midist of the #2010 Blizzard we’ve decided to do just that. We’ll be monitoring the activities and changes we witness and we will be sure to provide our reader feedback and critique of our landing pages/funnel.

Let us know if you guys are facing the same decisions and challenges with your website, also feel free to drop us a line on what you’ve found to be effective.